MCXevents - Event Management Agency

Understanding the context

MCXevents required a clearer and more consistent brand and digital presence to support the scale and complexity of its event operations. While the business was active and well established, its brand and digital touchpoints lacked structure and cohesion. Several challenges were identified:

• No defined brand system, making visual and verbal communication inconsistent

• Social media activity lacked structure, limiting clarity and continuity

• Website visibility was affected by underdeveloped on-page and technical SEO

• Digital reach was constrained by the absence of a structured search and content foundation

• The brand needed to balance corporate and lifestyle event work within a single, coherent identity

The objective was to bring clarity and consistency across brand, content, and digital channels while maintaining a professional and credible presence.

Our involvement

DS3 worked closely with the MCXevents team to introduce structure across brand, content, and digital activity. The focus was on building a solid foundation that could support ongoing delivery and coordination rather than short-term campaigns. Key areas of work included:

• Developing and implementing a clear brand identity system, including colour, typography, logo usage, and application guidelines

• Establishing structured social media management processes

• Planning and coordinating content production across different event types and internal teams

• Producing visual and video content that reflected real on-ground execution and operational standards

• Improving website structure and performance through technical and on-page SEO

• Aligning website content with relevant search behaviour and service focus

• Introducing ongoing monitoring and optimisation to support visibility over time

All work was handled with an emphasis on consistency, coordination, and long-term positioning.